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LP History

Service for nearly a Century!

The Story Of Us

LP’s history began in 1927 when Archie Granata launched Granata/Lucini Insurance and Real Estate in Reno, Nevada. Soon, Archie’s nephew, Guido F. “Red” Lucini, joined him and the name changed to Lucini & Associates. Eventually Remo Fratini and Bob Bowers became part of the team. Several decades later, in 1967, Red and Remo were joined by James (Jim) E. Talbott and Bruce Nickerson.


Lucini & Associates was originally located on California Avenue in Reno but moved to Moana Lane where we shared a building with Parish Company. Lucini eventually purchased Parish in 1985, becoming Lucini/Parish Insurance where Bill Parish became a partner. Lucini/Parish ultimately emerged as a leading regional brokerage, with seven offices and more than 160 employees; it grew to become one of the top 100 brokerages in the U.S. During the 1980s, current LP principals and founders; Joe Wyatt and Rich Bullard joined IMS (Insurance Management Services) and Mike Talbott and Nick Rossi joined Lucini/Parish Insurance.


In 1998, Jim Talbott sold his share back to Lucini/Parish and Nick Rossi became the majority stockholder. LP founder, John DeRicco joined Lucini/Parish in 1999. Later, in 2003, the company purchased IMS bringing Nick, Mike, John, Joe, and Rich together. They were bought by Greater Bay Bank Corporation, owner of ABD Insurance, in 2005 and in 2007; Greater Bay was purchased by Wells Fargo, creating Wells Fargo Insurance Services of Nevada.


In 2010 LP members, Nick, Joe, John, Mike, and Rich along with Lloyd Barnes and Joe Kulikowski, bought out of Wells Fargo and founded LP Insurance Services. In 2012, LP welcomed members Joey Kreutzian (personal insurance) and John Bolce in Sacramento. Later, in 2013, LP opened the Elko, NV office and purchased a Hub International-affiliated office in Las Vegas, welcoming member, Greg Pike. In 2014, LP Insurance purchased a Hub International-affiliated office in Truckee, CA. welcoming our member, Randy House. We opened a Phoenix office in late 2015. In 2016 we welcomed new members, Lindsay Minor, Kevin Monaghan, and Tina Perchetti. LP Insurance also purchased McMullen Insurance in Elko and named Trinity Steelman a member. In 2017, we welcomed Jared Banes and Tim Holland as members. We later added Vince Barrett in 2018.


In 2020, we opened an office in Fernley, NV and acquired Meridian Insurance Services adding locations in Carson City, NV and Roswell, NM. During 2021, LP Insurance welcomed new members, Andrea Cantlon, Jared Rossi, Dustin Garcia, and Matt Ennis. During 2022, we welcomed new members Brian Cushard, Karen Wagner, Kelly Anderson, Pete Kitowski, Heather Thompson, Adam Heuer and Matt Hunton. Additionally, we acquired Heuer Insurance and Hunton Insurance adding a location in Portales, NM.


In 2023, Doug Richesin, Bridget Brundige, Shalila Cheta, Lani Copeland, MaryJo Hawkins, Melissa Marsh and Deborah Wilson became members. Additionally, we acquired DLR Insurance Solutions, adding our Fresno, CA location, as well as acquiring Wasserman & Associates welcoming them to our Sacramento team. Most recently, in 2024, we acquired Flanigan-Leavitt Insurance Agency, adding a new LP Insurance location in Quincy, CA and welcoming the Flanigan team to our group. Additionally, we welcomed new members Nick Connell, Deanna DeHart, Terrin Hicks-Ammar and Dain Uriarte.


Today, we continue to grow and improve as we diligently work to build a legacy of service and commitment!


We’re Growing!

Let’s Grow! Investing in employees, in clients and in community relationships is the LP Difference. We believe that by helping to protect people, their businesses and their dreams, we are helping to build a better future for everyone.