RENO, Nev. – July 1, 2025 – LP Insurance Services, LLC. announces a leadership transition ensuring continuity of the company’s high-quality client care and services. Founder and longtime CEO, Nick Rossi, has been named Executive Chairman, and Brian Cushard, President since 2022, has been appointed President and Chief Executive Officer.
Since 2010, Rossi has guided the company with the singular focus of delivering trusted, people-first service to the businesses and organizations that form the backbone of local economies throughout the western U.S. Now, as Executive Chairman, he will maintain a key role supporting client relationships and the company’s growth.
Nick Rossi Exec Chairman LP Insurance Services
“At LP, we’ve always believed that our role is to help clients thrive by protecting what matters most and ensuring their operations continue uninterrupted,” said Rossi. “This transition reflects our commitment to those we serve and my confidence in Brian’s leadership. He understands the responsibility that comes with our work and is the right person to lead us forward.”
Brian Cushard CEO/President
LP Insurance Services
Cushard joined LP Insurance Services in 2020 as Vice President of Strategic Growth, bringing deep industry experience and a dedication to client success. As President and CEO, he will continue to lead the executive team and ensure that the agency remains responsive, resilient, and focused on the evolving needs of clients.
“I’m honored to lead this incredible team and grateful for the opportunity to serve the clients who put their trust in us every day,” said Cushard. “We are here to support their success and safeguard their operations, because when they thrive, our communities do too.”
LP Insurance Services, LLC is a unique risk management and insurance brokerage firm specializing in Property, Casualty, Surety, Workers’ Compensation, Employee Benefits, Personal and Risk Management services. Headquartered in Reno, LP has additional Nevada offices in Carson City, Elko, Fernley, and Las Vegas, as well as California offices in Gold River/Sacramento, Truckee, Fresno, and Quincy with additional locations in Roswell and Portales, New Mexico and Phoenix, Arizona. LP Insurance proudly serves clients throughout the West and beyond. For more information visit www.lpins.net.